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Logo design of Varaždin City Museum showcasing a stylized red and white arch on the left, with the text VARAŽDIN CITY MUSEUM on the right. The branding is set against a light beige background.
Logo design of Varaždin City Museum showcasing a stylized red and white arch on the left, with the text VARAŽDIN CITY MUSEUM on the right. The branding is set against a light beige background.
Overview

Varaždin City Museum

Varaždin City Museum is deeply connected to the identity of Varaždin, a city known for its rich cultural and historical heritage. Often described as an open-air museum, Varaždin and its museum share a unique relationship—neither would exist in its current form without the other. The museum operates across three key locations: the Old Town fortress, Sermage Palace, and Herzer Palace, each representing an important chapter in the city’s story.

The museum’s new visual identity builds on this connection, with a logo that integrates architectural motifs from these three locations into a clear and unified symbol.

Three images and shapes symbolize architectural landmarks: The Herzer Palace with a detailed facade, The Sermage Palace with geometric patterns, and a white historic building in The Old Town. Each is paired with a distinct frame shape above it, blending architecture with unique branding symbols.
Three images and shapes symbolize architectural landmarks: The Herzer Palace with a detailed facade, The Sermage Palace with geometric patterns, and a white historic building in The Old Town. Each is paired with a distinct frame shape above it, blending architecture with unique branding symbols.
Logotypes for the Varaždin City Museum are displayed, each featuring a stylized black and white arch icon. The text variations—GRADSKI MUZEJ VARAŽDIN and VARAŽDIN CITY MUSEUM—are presented in diverse arrangements and sizes, showcasing unique logo design elements.
Logotypes for the Varaždin City Museum are displayed, each featuring a stylized black and white arch icon. The text variations—GRADSKI MUZEJ VARAŽDIN and VARAŽDIN CITY MUSEUM—are presented in diverse arrangements and sizes, showcasing unique logo design elements.
A large sign on a brick wall with the text GRADSKI MUZEJ VARAŽDIN and MUZEJ U MUZEJU. Sunlight partially illuminates the wall, and there are decorative metal posts in front.
A large sign on a brick wall with the text GRADSKI MUZEJ VARAŽDIN and MUZEJ U MUZEJU. Sunlight partially illuminates the wall, and there are decorative metal posts in front.

It is a celebration of continuity, where history and future meet, and where the museum becomes not just a repository of the past but a living and evolving part of Varaždin’s cultural landscape.

A poster with the text Povijest čuva grad. and Istraži povijest koja je izgradila Varaždin. in Croatian. The poster features the logo of Gradski Muzej Varaždin and is partially obscured by foliage.
A poster with the text Povijest čuva grad. and Istraži povijest koja je izgradila Varaždin. in Croatian. The poster features the logo of Gradski Muzej Varaždin and is partially obscured by foliage.
Three posters displayed on stands against a stone wall. Each poster has different colors and text, featuring events with dates and times. The central poster includes an image of a person in historic costume.
Three posters displayed on stands against a stone wall. Each poster has different colors and text, featuring events with dates and times. The central poster includes an image of a person in historic costume.

Architectural motifs become more than design flourishes—they act as flexible visual tools, anchoring event categories by location and creating stylistic consistency across all channels.

A billboard on a textured wall showcases an exhibition titled Horizonti rimske Panonije with a central image of an ancient coin.
A billboard on a textured wall showcases an exhibition titled Horizonti rimske Panonije with a central image of an ancient coin.
A black directional sign in a garden setting with foliage and a wooden bench nearby. The sign points to Palace Sermage and Palace Herzer with distances and icons for facilities.
A black directional sign in a garden setting with foliage and a wooden bench nearby. The sign points to Palace Sermage and Palace Herzer with distances and icons for facilities.
A screenshot of a well-designed website showcasing historical architecture and an arched walkway. The text overlay reads Dobro došli. Streamlined menu options at the top guide you through sections on the museum, its history, and news updates, highlighting user-friendly web design.
A screenshot of a well-designed website showcasing historical architecture and an arched walkway. The text overlay reads Dobro došli. Streamlined menu options at the top guide you through sections on the museum, its history, and news updates, highlighting user-friendly web design.
A maroon folder partially open. The folder has a small logo on the front. The letter contains text in a formal layout. A matching maroon flap on the right holds the pages in place.
A maroon folder partially open. The folder has a small logo on the front. The letter contains text in a formal layout. A matching maroon flap on the right holds the pages in place.
Six meticulously designed business cards for Gradski Muzej Varaždin rest elegantly on a black background. Each card showcases a unique color and the museums logo, with contact information for various staff members prominently displayed.
Six meticulously designed business cards for Gradski Muzej Varaždin rest elegantly on a black background. Each card showcases a unique color and the museums logo, with contact information for various staff members prominently displayed.
A dark teal tote bag with a geometric white design, reminiscent of a stylized shield or emblem, hangs elegantly on a wooden chair. The intricate design adds an element of unique branding. The background reveals a tiled floor and part of another chair is visible.
A dark teal tote bag with a geometric white design, reminiscent of a stylized shield or emblem, hangs elegantly on a wooden chair. The intricate design adds an element of unique branding. The background reveals a tiled floor and part of another chair is visible.
A maroon t-shirt with a logo and text on the left side of the chest. The design features a white stylized icon and the words GRADSKI MUZEJ VARAŽDIN.
A maroon t-shirt with a logo and text on the left side of the chest. The design features a white stylized icon and the words GRADSKI MUZEJ VARAŽDIN.
An open book with exquisite editorial design displays a historical photo of a building with two conical-roofed towers. On the left page, the title Povijest muzeja and text in Croatian add charm to the scene, which features a pathway and a few people walking.
An open book with exquisite editorial design displays a historical photo of a building with two conical-roofed towers. On the left page, the title Povijest muzeja and text in Croatian add charm to the scene, which features a pathway and a few people walking.
White logomark featuring arches, branding for Varaždin City Museum.
White logomark featuring arches, branding for Varaždin City Museum.
Three stacked books featuring black-and-white historical photo covers demonstrate impeccable book cover design. The text reads Korakom Kroz Povijest. Set against a backdrop of a crowd and trees, these volumes are published by Gradski Muzej Varaždin.
Three stacked books featuring black-and-white historical photo covers demonstrate impeccable book cover design. The text reads Korakom Kroz Povijest. Set against a backdrop of a crowd and trees, these volumes are published by Gradski Muzej Varaždin.
This project was part of a proposal for the visual identity of the Varaždin City Museum.
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