The Lighthouse
What do The Lighthouse and a news resource website have in common? Both serve as beacons of guidance and reliability.
"The Lighthouse" is an innovative news resource website that caters to social media managers, marketers, and small business owners. It provides the latest updates on major platforms like LinkedIn, Twitter, Facebook, Instagram, TikTok, and Pinterest. Additionally, the site offers valuable resources, including training courses, recommended tools, and a job board for social media roles.
Our design solution reflects the brand's mission to be a guiding light for social media professionals, steering them through the dynamic landscape of digital marketing and more.
Inspired by the brand name, the logotype embodies guidance and trust. The bold blue text signifies reliability and professionalism, creating a sense of stability and dependability. On the other hand, the yellow highlight represents illumination, symbolizing the guidance and insight the website offers its users. This yellow stroke, resembling a lighthouse beam, underscores the brand's mission to steer social media professionals through the ever-changing digital landscape. The simplicity and clarity of the design make it both memorable and versatile, suitable for various digital platforms and promotional materials.
