Apiar is a dynamic and innovative software development studio that turns ideas into cutting-edge solutions. The focal point of the company is suggested through the name itself, combining Application Interface (API) + Augmented Reality (AR). To encapsulate this into a brand identity we used simple geometrics to achieve a dynamic form which will as a result craft a monogram paired with a custom logotype. The identity embodies a vision of complex systems distilled to its purest, simplest form.