PayPal’s 2024 rebrand, led by Andrea Trabucco-Campos (Pentagram), focuses on simplicity and accessibility to strengthen PayPal’s global mission. The new design features a bolder, cleaner look that unifies the company’s visual identity.
The new custom typeface 'PayPal Pro', based on the geometric simplicity of Futura, embodies confidence, boldness and clarity, aligning with PayPal’s brand values. Pentagram is also closely collaborating with Lineto Type Foundry and PayPal to create a secondary typeface, 'PayPal Pro Text', which will be optimized for readability and functionality in smaller sizes.
A standout feature is the revamped PayPal monogram. While maintaining its recognizable structure, the monogram now sports sharper, more modern letterforms with added depth and contrast. The incorporation of Venmo blue also underscores PayPal’s connection to its mobile payment app. The monogram's separation from the wordmark introduces greater flexibility, allowing for adaptable branding across various platforms.
The rebrand also simplifies PayPal’s colour palette, removing yellow in favour of a grounding black. This approach improves accessibility, particularly in digital spaces where PayPal’s presence is most noticeable, allowing for a simpler and to-the-point UI.
The motion language of the rebrand ties directly to PayPal’s everyday user actions, such as tapping and swiping, creating a more dynamic and intuitive brand experience. This refresh launched with the PayPal Debit Card and is part of a larger system that reflects PayPal's vision for making digital payments easier for everyone, everywhere.
